The _____ of a Web site is its ability to keep visitors at the site and attract repeat visitors.
A) image
B) presence
C) stickiness
D) usability

Question

Quizplus · Accepted Answer

Stickiness refers to the ability of a website to keep visitors engaged and coming back for more. A website with a high level of stickiness often has interesting and relevant content, interactive features, and ease of use, all of which contribute to a positive user experience. Therefore, C is the correct choice.

The _____ of a Web Site Is Its Ability to Keep