Which of the following leads to sustainable competitive advantage?
A) A similarity in information technology used across competing firms
B) A high potential for competing firms to create or buy a company's information technology
C) Continuous improvement of the hardware and software used by a company
D) Using information technology to continuously improve the core functions of a company

Question

Which of the following leads to sustainable competitive advantage? 
A) ​A similarity in information technology used across competing firms 
B) ​A high potential for competing firms to create or buy a company's information technology 
C) ​Continuous improvement of the hardware and software used by a company 
D) ​Using information technology to continuously improve the core functions of a company

Quizplus · Accepted Answer

Using information technology to continuously improve the core functions of a company leads to sustainable competitive advantage because it allows the company to innovate and stay ahead of competitors, while also improving their operational efficiency and effectiveness. Options A and B do not lead to sustainable competitive advantage because they do not differentiate the company from its competitors. Option C may lead to short-term competitive advantage, but it is not sustainable because technology quickly becomes outdated and replaced by newer versions.

Which of the Following Leads to Sustainable Competitive Advantage