People generally prefer a choice that provides an 80 percent chance of success over one that provides a 19 percent chance of failure.This illustrates the effect of
A) the availability heuristic.
B) the representativeness heuristic.
C) framing.
D) mental set.

Question

Quizplus · Accepted Answer

This scenario illustrates the framing effect, which demonstrates how the way information is presented (framed) can impact decision-making. In this case, the 80 percent chance of success is framed as a positive outcome, while the 19 percent chance of failure is framed as a negative outcome. People tend to favor options that are presented in a positive light, even if the underlying probabilities are the same. Therefore, the best choice would be the one framed positively, with the 80 percent chance of success.

People Generally Prefer a Choice That Provides an 80 Percent