A political candidate uses a negative campaign commercial in which the candidate's opponent is shown alongside a negative image of an angry mob. The intent of the commercial is to cause voters to
A)have an accurate contrast between the candidate and the opponent.
B)realize the opponent was the individual who angered the mob in the first place.
C)associate the opponent with a negative emotional response.
D)associate positive emotional responses with the candidate who sponsored the commercial.

Question

A political candidate uses a negative campaign commercial in which the candidate's opponent is shown alongside a negative image of an angry mob. The intent of the commercial is to cause voters to ​
A)have an accurate contrast between the candidate and the opponent.
B)realize the opponent was the individual who angered the mob in the first place.
C)associate the opponent with a negative emotional response.
D)associate positive emotional responses with the candidate who sponsored the commercial.

Quizplus · Accepted Answer

This technique is known as negative campaigning, where the goal is to create a negative association between the opponent and undesirable elements (in this case, an angry mob) in the minds of the voters. This can lead to voters developing a negative emotional response towards the opponent without necessarily providing accurate or relevant information about the candidates' differences or the opponent's actions.

A Political Candidate Uses a Negative Campaign Commercial in Which