If you find that you have more positive feelings toward a product after an attractive spokeperson gives you a free sample,your change in attitudes would be said to have resulted from
A) evaluative conditioning
B) escape learning
C) reflexive conditioning
D) observational learning

Question

Quizplus · Accepted Answer

Evaluative conditioning is a process of changing attitudes or feelings toward a target stimulus (product in this case) through pairing it with another stimulus (attractive spokesperson). When the spokesperson provides a free sample, it creates a positive association with the product, leading to a change in attitudes towards it. There is no indication of escape learning, reflexive conditioning, or observational learning in this scenario.

If You Find That You Have More Positive Feelings Toward