When advertisers pair their products with attractive people or enjoyable surroundings in the hope that the pairings will cause their products to evoke good feelings, they are using principles derived from
A)classical conditioning.
B)state-dependent learning.
C)observational learning.
D)operant conditioning.

Question

When advertisers pair their products with attractive people or enjoyable surroundings in the hope that the pairings will cause their products to evoke good feelings, they are using principles derived from ​
A)classical conditioning. ​
B)state-dependent learning.
C)observational learning.
D)operant conditioning.

Quizplus · Accepted Answer

Classical conditioning involves associating a neutral stimulus with a stimulus that naturally produces a response. When advertisers pair their products with attractive people or enjoyable surroundings, they are using classical conditioning by associating their products (neutral stimulus) with positive stimuli (attractive people or enjoyable surroundings) to evoke positive feelings towards their products.

When Advertisers Pair Their Products with Attractive People or Enjoyable