Green Giant learned that it could not use the Jolly Green Giant character in parts of Asia where a green hat worn by a man signifies that he has an unfaithful wife. What is this an example of?
A)geocentric attitude
B)control strategy
C)cooperation strategy
D)cultural difference

Question

Green Giant learned that it could not use the Jolly Green Giant character in parts of Asia where a green hat worn by a man signifies that he has an unfaithful wife. What is this an example of?
A)geocentric attitude  
B)control strategy  
C)cooperation strategy  
D)cultural difference

Quizplus · Accepted Answer

This is an example of cultural difference, where symbols and meanings vary across different cultures. For instance, in parts of Asia, a green hat is considered a symbol of an unfaithful wife, while in Western cultures, green is often associated with nature and growth. Green Giant's inability to use the Jolly Green Giant character in these parts of Asia shows how cultural differences can impact a company's marketing strategy.

Green Giant Learned That It Could Not Use the Jolly