A Canadian company that operates cinemas wants to open a chain of movie theatres in Brazil. What is the most important factor to the company as it tries to grow in the Brazilian market?
A)workforce quality
B)the strategy of the movie theatre chain
C)tariff and nontariff barriers
D)purchasing power

Question

A Canadian company that operates cinemas wants to open a chain of movie theatres in Brazil. What is the most important factor to the company as it tries to grow in the Brazilian market?
A)workforce quality  
B)the strategy of the movie theatre chain  
C)tariff and nontariff barriers  
D)purchasing power

Quizplus · Accepted Answer

Purchasing power is the most important factor for the Canadian cinema company as it tries to grow in the Brazilian market. Brazil has a large population but there is significant income inequality in the country, which means that a significant portion of the population may not have the means to pay for cinema tickets. Therefore, the company needs to consider the purchasing power of the Brazilian market before opening its chain of movie theatres. Factors such as workforce quality, strategy, and tariff and nontariff barriers are also important but not as critical as purchasing power in this case.

A Canadian Company That Operates Cinemas Wants to Open a Chain