ARI is a leading provider of sales and profit-building technology services for equipment dealers. When Unverferth Manufacturing wanted to change the way it supplied information to its dealers by implementing a website,it contacted ARI. ARI provided a solution that allowed Unverferth to replace its paper catalogues with catalogues on CDs and to create a website. Aided by supplier involvement,Unverferth was able to eliminate costly paper catalogues and gain the ability to provide up-to-the-minute information to its dealers. Which approach to innovation does this incremental change exemplify?
A)generational
B)experiential
C)milestones
D)compression

Question

ARI is a leading provider of sales and profit-building technology services for equipment dealers. When Unverferth Manufacturing wanted to change the way it supplied information to its dealers by implementing a website,it contacted ARI. ARI provided a solution that allowed Unverferth to replace its paper catalogues with catalogues on CDs and to create a website. Aided by supplier involvement,Unverferth was able to eliminate costly paper catalogues and gain the ability to provide up-to-the-minute information to its dealers. Which approach to innovation does this incremental change exemplify?
A)generational  
B)experiential  
C)milestones  
D)compression

Quizplus · Accepted Answer

The approach to innovation exemplified by the incremental change from paper catalogues to CDs and a website is "compression." This approach focuses on making small, incremental improvements to an existing process or product, rather than radical or revolutionary changes. In this case, ARI helped Unverferth Manufacturing to streamline its information distribution process, making it more efficient and up-to-date without completely overhauling the system. This is characteristic of the compression approach, which aims to improve efficiency and reduce costs through incremental innovation.

ARI Is a Leading Provider of Sales and Profit-Building Technology