Creativity was needed to improve efficiency without raising costs at WestJet. Over the last few years,the company has implemented winglets and a bring-your-own-device policy across their fleet. What do these successful changes exemplify?
A)corporate synergy
B)organizational innovation
C)assembly networking
D)reverse engineering

Question

Creativity was needed to improve efficiency without raising costs at WestJet. Over the last few years,the company has implemented winglets and a bring-your-own-device policy across their fleet. What do these successful changes exemplify?
A)corporate synergy  
B)organizational innovation  
C)assembly networking  
D)reverse engineering

Quizplus · Accepted Answer

The implementation of winglets and a bring-your-own-device policy across their fleet exemplify organizational innovation, which refers to the organization's ability to introduce new ideas, methods, or products to improve efficiency and competitiveness. These changes demonstrate a creative approach to improving efficiency without raising costs.

Creativity Was Needed to Improve Efficiency Without Raising Costs at WestJet