In 2013,Lululemon became aware of numerous Chinese websites selling counterfeit goods. They decided they had to take legal action,ignore the sites,or reach a distribution agreement with the sites. In which stage of the rational decision-making process would this decision have been made?
A)problem definition
B)criteria weighting
C)generation of alternative courses of action
D)identification of decision criteria

Question

In 2013,Lululemon became aware of numerous Chinese websites selling counterfeit goods. They decided they had to take legal action,ignore the sites,or reach a distribution agreement with the sites. In which stage of the rational decision-making process would this decision have been made?
A)problem definition  
B)criteria weighting  
C)generation of alternative courses of action  
D)identification of decision criteria

Quizplus · Accepted Answer

The decision made by Lululemon to take legal action, ignore the sites, or reach a distribution agreement with the sites shows that the company is generating alternative courses of action. This is the third stage of the rational decision-making process where the decision-maker comes up with different options to address the identified problem.

In 2013,Lululemon Became Aware of Numerous Chinese Websites Selling Counterfeit