The Rainforest Action Network launched a bruising PR campaign against Home Depot to stop it from selling old-growth lumber. After two years of bad publicity and resistance to new store locations,Home Depot surrendered. Today,its suppliers work with environmental and forestry groups to certify that their wood products are not from endangered areas. What type of strategy did Home Depot use to respond to demands that it be socially responsible?
A)proactive
B)accommodative
C)predictive
D)defensive

Question

The Rainforest Action Network launched a bruising PR campaign against Home Depot to stop it from selling old-growth lumber. After two years of bad publicity and resistance to new store locations,Home Depot surrendered. Today,its suppliers work with environmental and forestry groups to certify that their wood products are not from endangered areas. What type of strategy did Home Depot use to respond to demands that it be socially responsible?
A)proactive  
B)accommodative  
C)predictive  
D)defensive

Quizplus · Accepted Answer

Home Depot used an accommodative strategy, which involved working with environmental and forestry groups to ensure that their wood products were sourced responsibly. This was a response to demands for social responsibility from the Rainforest Action Network and other groups.

The Rainforest Action Network Launched a Bruising PR Campaign Against