Connie O' Day is a middle manager for the publishers of Maclean's magazine,a Canadian news and general interest publication targeted at Canadians from a wide variety of backgrounds. O'Day spends much of her day conducting interviews with groups of Canadians to determine what they consider most important in their lives. She also keeps an eye on the sales and content of other news and general interest magazines. Which informational role does O'Day perform?
A)entrepreneur
B)monitor
C)spokesperson
D)liaison

Question

Connie O' Day is a middle manager for the publishers of Maclean's magazine,a Canadian news and general interest publication targeted at Canadians from a wide variety of backgrounds. O'Day spends much of her day conducting interviews with groups of Canadians to determine what they consider most important in their lives. She also keeps an eye on the sales and content of other news and general interest magazines. Which informational role does O'Day perform?
A)entrepreneur  
B)monitor  
C)spokesperson  
D)liaison

Quizplus · Accepted Answer

O'Day's role as a middle manager conducting interviews and monitoring sales and content fits the informational role of a monitor, which involves gathering and sharing information with others in the organization to help them understand the external environment and important internal issues. The other options (entrepreneur, spokesperson, liaison) do not fit her described responsibilities.

Connie O' Day Is a Middle Manager for the Publishers