Which of the following statements regarding positive emotions is accurate?
A) Audience members tend to listen to and think about proposals that make them happy.
B) Audience members tend not to be persuaded by positive emotions.
C) Appealing to positive emotions is more effective than appealing to negative ones.
D) Appealing to positive emotions is less effective than appealing to negative ones.

Question

Quizplus · Accepted Answer

Research shows that audience members are more likely to be persuaded by proposals that make them feel happy or positive emotions. It is important to appeal to both positive and negative emotions to create a balanced and effective persuasive message.

Which of the Following Statements Regarding Positive Emotions Is Accurate