The elaboration likelihood model (ELM)suggests that _______.
A)when we go with our gut feeling,we are using the peripheral route
B)emotional appeals will trigger the central route
C)peripheral route processing is more influential than central route processing
D)once we trigger the peripheral route,it is impossible to use the central route

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) suggests that when we go with our gut feeling without critically thinking, we are using the peripheral route, which is characterized by superficial processing of information and reliance on heuristics or mental shortcuts. The central route, on the other hand, involves systematic and thoughtful evaluation of persuasive messages based on their logic, evidence, and relevance to our values and goals. Emotional appeals can work for both the central and peripheral routes, depending on how relevant they are to the issue and how they are processed. However, peripheral route processing is generally less influential and lasting than central route processing, as it is more prone to biases, distractions, and counter-arguments. It is possible to switch from one route to another, depending on our motivation, ability, and need for cognitive closure.

The Elaboration Likelihood Model (ELM)suggests That _______