The "I'm working for you!" selling technique relies on _____.
A) belief congruence theory
B) self-perception theory
C) balance theory
D) equity theory

Question

Quizplus · Accepted Answer

The "I'm working for you!" selling technique relies on equity theory, which suggests that individuals are motivated by fairness, and if they perceive an imbalance in their favor, they are likely to respond positively. This technique aims to create a perception of the salesperson working hard on behalf of the customer, thereby fostering a sense of fairness and reciprocity.

The "I'm Working for You!" Selling Technique Relies on _____