Which of the following is true of antiloyal customers?
A) They do not buy from the same marketer even if they have had a good experience.
B) They do everything possible to avoid doing business with a particular marketer.
C) They try different marketers but do not express any opinion about their experiences.
D) They frequently try other marketers but keep coming back to a particular marketer.

Question

Quizplus · Accepted Answer

Antiloyal customers actively avoid doing business with a specific marketer, which is different from customers who simply try different marketers (option C) or keep coming back to a particular marketer (option D). Option A does not necessarily apply to all antiloyal customers as some may have had bad experiences and choose not to buy from the same marketer again.

Which of the Following Is True of Antiloyal Customers