_____ include emotional, symbolic, and subjective attributes or benefits that are associated with an alternative.
A) Utilitarian criteria
B) Hedonic criteria
C) Determinant criteria
D) Subordinate categories

Question

Quizplus · Accepted Answer

Hedonic criteria are attributes or benefits that are associated with the emotional, symbolic, and subjective aspects of an alternative. Utilitarian criteria, on the other hand, refer to the functional and practical attributes of an alternative. Determinant criteria are factors that determine the choice between alternatives. Subordinate categories are subgroups within a larger category.

_____ Include Emotional, Symbolic, and Subjective Attributes or Benefits That