Which of the following is true of noncompensatory rules?
A) They do not have a guideline fixed prior to selection.
B) They are not used in low-involvement situations.
C) They allow consumers to simplify their thought processes.
D) They are most likely to lead to impulsive purchases.

Question

Quizplus · Accepted Answer

Noncompensatory rules allow consumers to simplify their thought processes by eliminating options that do not meet certain criteria. This can be a helpful strategy when faced with a complex decision. However, noncompensatory rules do not necessarily lead to impulsive purchases, nor do they require a pre-determined guideline fixed prior to selection (choice A), or exclude low-involvement situations (choice B).

Which of the Following Is True of Noncompensatory Rules