The ability of consumers to make accurate judgments when evaluating alternatives is influenced by their ability to perceive differences in levels of stimuli between two options.

Question

Quizplus · Accepted Answer

This statement is true. Perception of differences in stimuli helps consumers make accurate judgments when evaluating alternatives. It allows them to distinguish between options and choose the one that best fits their needs and preferences.

The Ability of Consumers to Make Accurate Judgments When Evaluating