When evaluating products, in some cases, perceptual attributes signal something about underlying attributes.

Question

Quizplus · Accepted Answer

Perceptual attributes are often used as cues to infer underlying attributes. For example, the color and texture of food can signal freshness and quality. The design and packaging of a product can signal its functionality and durability. Therefore, evaluating perceptual attributes can be important in decision making about a product.

When Evaluating Products, in Some Cases, Perceptual Attributes Signal Something