Which of the following is true of prepurchase search?
A) It enables a consumer to reach a decision for a specific problem.
B) It is not necessarily focused on an upcoming decision.
C) It is the practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions.
D) It is the practice of reaching decisions based on prior beliefs about products and their attributes.

Question

Quizplus · Accepted Answer

Prepurchase search refers to the process of gathering information before making a purchase decision. This search enables a consumer to reach a decision for a specific problem or need. Option B is incorrect as prepurchase search is always focused on an upcoming decision. Option C refers to satisficing, which is a different concept. Option D refers to the use of heuristics, which is also a different concept.

Which of the Following Is True of Prepurchase Search