Isabella is considering buying an electric car, but she is concerned about the safety features of electric cars. She remembers reading that electric cars are unsafe. Therefore, she invests a lot of time reading reviews about electric cars on the Internet. Which of the following external search factors is influencing Isabella's search time?
A) Product experience
B) Situational influencers
C) Personal Factors
D) Perceived risk

Question

Quizplus · Accepted Answer

Isabella's concern about the safety of electric cars is an example of perceived risk, which is an external search factor that influences the amount of time and effort a consumer invests in searching for information. Therefore, her search time is influenced by her perceived risk of purchasing an electric car.

Isabella Is Considering Buying an Electric Car, but She Is