When consumers view a purchase as coming in the distant future, they are more sensitive to the negative role of price.

Question

Quizplus · Accepted Answer

When consumers view a purchase as coming in the distant future, they tend to be less sensitive to price and more sensitive to the benefits of the product. This is because the psychological impact of spending money is diminished when the purchase is perceived to be far off in time.

When Consumers View a Purchase as Coming in the Distant