Unlike impulsive consumer behavior, compulsive consumer behavior:
A) is characterized by situational memory.
B) has a utilitarian orientation.
C) is uncontrollable.
D) has a rational explanation.

Question

Quizplus · Accepted Answer

Compulsive consumer behavior is characterized by a lack of control over the behavior, even if it results in negative consequences. It is often associated with addiction or obsessive-compulsive disorder, and is not driven by rational or utilitarian motives like impulsive behavior. Situational memory is not a defining characteristic of compulsive behavior.

Unlike Impulsive Consumer Behavior, Compulsive Consumer Behavior