Which of the following statements is true in the context of the use of music in atmospherics?
A) Congruent music lowers consumers' quality perceptions.
B) Pop music used in the background contributes to upscale store perceptions.
C) The speed of the background music determines the speed at which consumers shop.
D) Service quality perceptions are most enhanced in an environment with no background music.

Question

Quizplus · Accepted Answer

The speed of the background music can indeed influence the pace at which consumers shop, with faster music potentially speeding them up and slower music slowing them down. This is a well-documented effect in the field of environmental psychology and marketing, where the atmospheric elements such as music are used to affect consumer behavior.

Which of the Following Statements Is True in the Context