Consumers who perceive a product in a predominantly red and orange background tend to think the product is of higher quality.

Question

Quizplus · Accepted Answer

Colors like red and orange can attract attention and stimulate appetite or excitement, but they do not inherently convey a perception of higher quality. Perceptions of quality are more complex and can be influenced by a variety of factors including brand reputation, product design, price, and personal experiences or biases.

Consumers Who Perceive a Product in a Predominantly Red and Orange