A group to which a consumer does not want to belong is called a _____.
A) primary group
B) formal group
C) dissociative group
D) peer group

Question

Quizplus · Accepted Answer

A dissociative group is a group that a consumer does not want to associate with, as opposed to a primary group, which is a group with whom the consumer wants to be associated. Formal groups and peer groups do not necessarily imply positive or negative associations.

A Group to Which a Consumer Does Not Want to Belong