The _____ of groups refers to the ways in which consumers internalize a group's beliefs or the extent to which consumers join groups to convey their own closely held beliefs.
A) utilitarian influence
B) situational influence
C) value-expressive influence
D) informational influence

Question

Quizplus · Accepted Answer

Value-expressive influence refers to the way in which individuals internalize the beliefs of a group or join groups to express their own closely-held values. Utilitarian influence refers to the practical benefits that individuals gain from joining a group, such as discounts or access to information. Situational influence refers to the ways in which external factors, such as time constraints or social norms, impact consumer behavior. Informational influence refers to the way in which individuals are influenced by the information and knowledge that they gain from a group.

The _____ of Groups Refers to the Ways in Which