_____ of the marketing message has occurred when consumers, after reading an advertisement for a clothing store, believe that they will get 50 percent discount on the purchase of a second item of equal or lesser value.
A) Sensitization
B) Distinction
C) Habituation
D) Comprehension

Question

Quizplus · Accepted Answer

Comprehension refers to the stage of the communication process where the receiver of the message interprets and understands the message being conveyed. In this scenario, the consumers were able to understand the message of the advertisement that they will receive a 50 percent discount on the purchase of a second item of equal or lesser value, indicating that comprehension of the marketing message has occurred.

_____ of the Marketing Message Has Occurred When Consumers, After