Consumers are said to have developed _____ toward a marketing message if they develop thoughts that contradict the message.
A) support arguments
B) counterarguments
C) associations
D) expectations

Question

Quizplus · Accepted Answer

Counterarguments are thoughts that contradict the marketing message, indicating that the consumer has developed resistance or skepticism toward it. Support arguments, associations, and expectations do not necessarily reflect a contradictory attitude toward the message.

Consumers Are Said to Have Developed _____ Toward a Marketing