_____ refers to the interpretation or understanding a consumer develops about some attended stimulus based on the way meaning is assigned.
A) Comprehension
B) Attention
C) Motivation
D) Lateralization

Question

Quizplus · Accepted Answer

Comprehension refers to the process of interpreting or understanding a stimulus by assigning meaning to it. This process involves the use of prior knowledge and experiences to make sense of the information available. Attention, on the other hand, refers to the process of selectively attending to certain stimuli while ignoring others. Motivation refers to the driving force behind a person's behavior or actions, while lateralization refers to the specialization of the brain's hemispheres for certain cognitive functions.

_____ Refers to the Interpretation or Understanding a Consumer Develops