Selective distortion is a process by which:
A) a stimulus does not share enough in common with existing categories to allow categorization.
B) a stimulus shares some, but not all, of the characteristics that would lead it to fit neatly in an existing category.
C) consumers readily recognize a piece of information by its characteristics and identify it as belonging to a specific category.
D) consumers interpret information in ways that are biased by their previously held beliefs.

Question

Quizplus · Accepted Answer

Selective distortion is the process whereby consumers interpret information in ways that are biased by their previously held beliefs. This means that they may not accurately process information that conflicts with their pre-existing attitudes and opinions.

Selective Distortion Is a Process by Which