The term _____ signifies which market segment a company will serve with a specific marketing mix.
A) nascent market
B) close range market
C) target market
D) warm market

Question

Quizplus · Accepted Answer

Target market refers to the specific group of consumers that a company intends to serve with its products or services. This group is identified based on factors such as demographics, psychographics, and behavior. The marketing mix is then tailored to meet the needs and preferences of this target market. The other options - nascent market, close range market, and warm market - do not accurately describe the concept of target market segmentation.

The Term _____ Signifies Which Market Segment a Company Will