Which of the following statements is true in the context of utilitarian value?
A) Utilitarian value is the immediate gratification that comes from experiencing some activity.
B) Actions that provide utilitarian value are worthwhile because they are an end in and of themselves.
C) When consumers do something to obtain utilitarian value, the action can sometimes be very difficult to explain objectively.
D) When consumers buy something in pursuit of utilitarian value, they can typically provide a clearly rational explanation for the purchase.

Question

Quizplus · Accepted Answer

When consumers buy something in pursuit of utilitarian value, they can typically provide a clearly rational explanation for the purchase. Utilitarian value is often associated with functional benefits and consumers can easily explain why they bought a product based on those benefits.

Which of the Following Statements Is True in the Context