In the context of Consumer Value Framework (CVF), lifestyle is considered a(n) _____.
A) virtual influence
B) situational influence
C) social influence
D) internal influence

Question

Quizplus · Accepted Answer

Lifestyle is considered an internal influence in the Consumer Value Framework (CVF), as it refers to an individual's personal characteristics, values, needs, and preferences that influence their consumption behavior. It is not virtual, situational, or social influence.

In the Context of Consumer Value Framework (CVF), Lifestyle Is