In the context of consumer behavior (CB) and marketing strategy, which of the following is true of niche marketers?
A) They are exclusively consumer oriented.
B) They can be product oriented.
C) They treat all consumer segments the same.
D) They have a minimal need for consumer research.

Question

Quizplus · Accepted Answer

Niche marketers can be product oriented, meaning they focus on developing and marketing products that appeal to a specific segment of consumers with unique needs or preferences. However, they still need to conduct consumer research to identify these niches and understand their preferences in order to effectively target and serve them. Niche marketers do not treat all consumer segments the same, as they are specifically targeting a unique segment.

In the Context of Consumer Behavior (CB) and Marketing Strategy