In the context of firm orientations, mass media and trade organizations are two of the primary stakeholders of a firm.

Question

Quizplus · Accepted Answer

Mass media and trade organizations are not considered primary stakeholders. Primary stakeholders are those directly involved with the economic transactions and operations of a firm, such as customers, employees, suppliers, and investors. Mass media and trade organizations are more accurately categorized as secondary stakeholders, as they influence or are influenced by the business but are not engaged in direct economic exchanges with it.

In the Context of Firm Orientations, Mass Media and Trade