Prior to using ArcGIS and geocoding,General Motors shotgunned its ads at the general public.Now,it can more accurately determine locations where people buy certain models and channel its ads specifically to those areas.

Question

Quizplus · Accepted Answer

The statement indicates that the use of ArcGIS and geocoding enables General Motors to more accurately determine locations where people buy certain models and channel its ads specifically to those areas, which implies that prior to using these tools, the company did not have such location-specific knowledge and likely shotgunned its ads at the general public.

Prior to Using ArcGIS and Geocoding,General Motors Shotgunned Its Ads