Pull-through pay-per-click (PPC)marketing refers to online advertising that appears on the screens of consumers' devices based on their location,behavior,interests,or demographic information.

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Pull-through marketing refers to a marketing strategy where consumers are encouraged to complete a conversion or purchase during the consideration stage of their buyer's journey. PPC advertising is a type of digital advertising where advertisers pay for their ads to appear on search engine result pages or websites, regardless of the users' location, behavior, interests, or demographic information. Therefore, pull-through marketing and PPC advertising are not the same thing, making the statement false.

Pull-Through Pay-Per-Click (PPC)marketing Refers to Online Advertising That Appears on the Screens