Which is NOT an aspect of the Decision-Making Unit?
A) competitive advantage
B) personality variables
C) communication behavior
D) socioeconomic concerns

Question

Quizplus · Accepted Answer

Competitive advantage is not an aspect of the Decision-Making Unit. The Decision-Making Unit typically includes individuals or groups who are involved in the decision-making process, such as users, influencers, gatekeepers, deciders, and buyers. Aspects such as personality variables, communication behavior, and socioeconomic concerns are often taken into consideration when analyzing the Decision-Making Unit.

Which Is NOT an Aspect of the Decision-Making Unit