Mass media have the most influence in what stages of the adoption process?
A) awareness and interest
B) awareness and trial
C) evaluation and trial
D) interest and evaluation

Question

Quizplus · Accepted Answer

Mass media, such as television, radio, and newspapers, have the most influence in the initial stages of the adoption process, which include awareness and interest. This is because mass media are effective at reaching a broad audience and generating attention and curiosity about a product or service. They can create awareness and interest in the minds of potential customers, and spark their desire to learn more and consider trying the product or service. However, as the adoption process progresses to the evaluation and trial stages, other factors such as personal recommendations, product features, and price become more influential.

Mass Media Have the Most Influence in What Stages of the Adoption