Approximately how much of a public relations budget should be allocated toward contingencies or unexpected costs?
A) 1 percent
B) 5 percent
C) 10 percent
D) 20 percent
Correct Answer:
Verified
Q6: Which is NOT considered an out-of-pocket budget
Q7: An agency planning model likely contains which
Q8: Evaluation must be
A) tactical.
B) measurable.
C) purposeful.
D) measured
Q9: The first part of planning is always
A)
Q10: A tactic is:
A) measurable
B) the most visible
Q12: Which is NOT considered an appropriate audience?
A)
Q13: A budget is usually divided into two
Q14: A strategy is basically:
A) measuring objectives.
B) how
Q15: Timing a public relations program to when
Q16: An integral part planning and compiling a
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