What is brand journalism?
A) Journalism focused on a particular brand
B) A kind of content marketing in which paid media plays a minor role
C) A scenario where journalists are paid to write about a product
D) A practice that is frowned upon by public relations practitioners.

Question

Quizplus · Accepted Answer

Brand journalism is a type of content marketing that emphasizes storytelling and journalistic techniques. It involves creating and distributing valuable, informative, and engaging content that reflects the brand's identity and values while staying true to journalistic standards of integrity and independence. Unlike traditional advertising or PR, brand journalism relies on earned media and organic audience engagement rather than paid placements.

What Is Brand Journalism