Which of the following best explains 'customer of choice'?
A) Suppliers are prepared to invest in the relationship resulting in better product and service allowing the customer company to make a difference in its end-user and customer markets.
B) Suppliers are prepared to invest in the relationship resulting in better product and service.
C) Suppliers are prepared to invest in the relationship resulting in better product and service allowing the customer company to save money
D) Purchasers are prepared to invest in the relationship resulting in better product and service allowing the customer company to make a difference in its end-user and customer markets.

Question

Which of the following best explains 'customer of choice'? 
A) Suppliers are prepared to invest in the relationship resulting in better product and service allowing the customer company to make a difference in its end-user and customer markets. 
B) Suppliers are prepared to invest in the relationship resulting in better product and service. 
C) Suppliers are prepared to invest in the relationship resulting in better product and service allowing the customer company to save money 
D) Purchasers are prepared to invest in the relationship resulting in better product and service allowing the customer company to make a difference in its end-user and customer markets.

Quizplus · Accepted Answer

"Customer of choice" refers to a situation where suppliers are willing to invest in the relationship with a customer, resulting in better products and services. This, in turn, allows the customer company to make a difference in its end-user and customer markets. Option A is the only choice that accurately captures this definition.

Which of the Following Best Explains 'Customer of Choice