Which of the following is an explanation of a 'category'?
A) A strategy.
B) A group of products which can be substituted for one another by a consumer.
C) A plan.
D) A procedure.

Question

Which of the following is an explanation of a 'category'? 
A) A strategy. 
B) A group of products which can be substituted for one another by a consumer. 
C) A plan. 
D) A procedure.

Quizplus · Accepted Answer

A category refers to a group of products that can be substituted for each other by a consumer, such as different brands of a particular type of food or beverage.

Which of the Following Is an Explanation of a 'Category