In the context of the principles of total quality management,__________is an organizational goal to concentrate on meeting customers' needs at all levels of the organization.
A) customer loyalty
B) customer focus
C) customer satisfaction
D) continuous improvement

Question

Quizplus · Accepted Answer

Customer focus is a key principle of total quality management, which involves placing the customer at the center of all organizational processes and decision-making. It requires a deep understanding of customer needs and expectations and a commitment to continuously improving processes and products to meet those needs. Customer focus is a proactive approach that goes beyond simply satisfying customers to building long-term relationships and creating customer loyalty.

In the Context of the Principles of Total Quality Management,__________is