Worthen, an information technology firm based in the U.S., was created with the goal of standardizing its services in all the developing nations of the world. Rather than strategizing for one country at a time, Worthen's plan is to focus on all the nations at the same time. Worthen is an example of a _____.
A) licensee
B) strategic alliance
C) global new venture
D) franchise

Question

Quizplus · Accepted Answer

Worthen is a global new venture because it is a newly created company that aims to standardize its services in multiple developing nations simultaneously. This is different from a franchise, where a company licenses its name and business model to independent operators in different locations. A strategic alliance involves two or more companies working together to achieve a common goal, and a licensee is a company that has been granted permission to use another company's intellectual property.

Worthen, an Information Technology Firm Based in the U