Local adaptation is typically preferred by managers who are charged with making the international business successful in their countries, whereas managers at the headquarters of multinational companies value global consistency because it simplifies decisions.

Question

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Local adaptation is preferred by managers in countries because they understand the local market better and can navigate cultural differences. On the other hand, headquarters of a multinational company value global consistency because it simplifies decision-making and helps maintain a standardized brand image.

Local Adaptation Is Typically Preferred by Managers Who Are Charged