When USB flash drives started becoming popular, customers stopped purchasing CDs. As a result, USB flash drives almost completely replaced CDs in the market and became the accepted market standard for storage devices. In the context of innovation streams, this scenario best illustrates _____.
A) a dominant design
B) the compression approach to innovation
C) the experiential approach to innovation
D) a design iteration

Question

Quizplus · Accepted Answer

This scenario best illustrates a dominant design, which is a widely accepted design or technology that becomes the standard in a particular market or industry. The USB flash drive has taken over the market from CDs and became the dominant design for storage devices, replacing the previous design of CDs.

When USB Flash Drives Started Becoming Popular, Customers Stopped Purchasing